<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[The Jenn Files]]></title><description><![CDATA[Business, money, resilience, and grit — cutting through the noise so you can build something that can't be broken. Presidential-level advance & operations. A 7-figure business build from scratch. Both shaped how I see the world, and what I write about.]]></description><link>https://thejennfiles.com</link><image><url>https://substackcdn.com/image/fetch/$s_!qzkR!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53f85071-aa15-46bc-9d80-7aafb0f2a1bb_1024x1024.png</url><title>The Jenn Files</title><link>https://thejennfiles.com</link></image><generator>Substack</generator><lastBuildDate>Mon, 12 Oct 2026 20:02:52 GMT</lastBuildDate><atom:link href="https://thejennfiles.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[The Jenn Files]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[thejennfiles@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[thejennfiles@substack.com]]></itunes:email><itunes:name><![CDATA[Jennifer Makeeff]]></itunes:name></itunes:owner><itunes:author><![CDATA[Jennifer Makeeff]]></itunes:author><googleplay:owner><![CDATA[thejennfiles@substack.com]]></googleplay:owner><googleplay:email><![CDATA[thejennfiles@substack.com]]></googleplay:email><googleplay:author><![CDATA[Jennifer Makeeff]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Alleged]]></title><description><![CDATA[When the facts don&#8217;t help them, they come for who you are.]]></description><link>https://thejennfiles.com/p/alleged</link><guid isPermaLink="false">https://thejennfiles.com/p/alleged</guid><dc:creator><![CDATA[Jennifer Makeeff]]></dc:creator><pubDate>Thu, 08 Oct 2026 01:11:43 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!JYiN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6382145-7f67-44d8-903d-2748108db2fd_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!JYiN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6382145-7f67-44d8-903d-2748108db2fd_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!JYiN!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6382145-7f67-44d8-903d-2748108db2fd_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!JYiN!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6382145-7f67-44d8-903d-2748108db2fd_1672x941.png 848w, 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srcset="https://substackcdn.com/image/fetch/$s_!JYiN!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6382145-7f67-44d8-903d-2748108db2fd_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!JYiN!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6382145-7f67-44d8-903d-2748108db2fd_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!JYiN!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6382145-7f67-44d8-903d-2748108db2fd_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!JYiN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6382145-7f67-44d8-903d-2748108db2fd_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Today I left federal court and called my dad before I called anyone else.</p><p>He was fighting with a scanner app. I had just watched the attorney I fired put a sentence about who I am into a federal court file.</p><p>Not what I did. Who I am.</p><div><hr></div><h2>The headset</h2><p>He appeared by Zoom. His audio died. He scrambled for one of those old headsets with the little microphone that curls around to the front, and the whole courtroom waited.</p><p>When his sound came back, he was all humility. &#8220;<em>My apologies to the court. I&#8217;m not very good with technology.&#8221;</em></p><p>The judge told him he&#8217;d already apologized. It was fine.</p><p>It&#8217;s always fine.</p><p>I&#8217;ve watched some version of that apology at more than one hearing. When I was his client, it came by email. &#8220;My apologies for the delay.&#8221; Big trial. Then emergencies that week. The work came late. The apology always came first.</p><p>It works. A man fumbling with a headset is easy to forgive.</p><p>Then the apology ends. And the paper starts.</p><div><hr></div><h2>Twenty thousand dollars and no hello</h2><p>Last June, five weeks after I fired him, I walked into a courtroom alone. Representing myself. Recovering from major surgery. My parents waited at the door.</p><p>By then I had paid him twenty thousand dollars. I had never met him face to face.</p><p>In a normal world, a man you&#8217;ve paid twenty thousand dollars shakes your hand.</p><p>He walked in. He didn&#8217;t look at me. He had to walk directly past me and did everything to avoid eye contact with me. He went straight to the other side&#8217;s lawyer, put a hand on his shoulder, and told him, in so many words, to let him know how he could help.</p><p>My parents watched it from the doorway.</p><p>Then he took the stand against me. He says the other side subpoenaed him.</p><p>On the stand, he said he vaguely remembered me mentioning my health. As far as he could tell, I looked fine.</p><p>I was weeks out of my fourteenth surgery.</p><div><hr></div><h2>Solely</h2><p>Last month he testified about me again. Under oath.</p><p>Hard to reach. Difficult. Backed out of the deal. Filed bankruptcy to skirt my obligations. Threw the kitchen sink at his firm. Postponed a hearing for an alleged health issue. Almost like I wanted him to work for free.</p><p>I didn&#8217;t take the stand. I argued the law. So his version of me went into the record unanswered.</p><p>His own invoices from those weeks bill for reading my emails and answering my questions.</p><p>The judge said I did a fine job presenting the law. Then she found that his fees ballooned solely because of my attempts to keep him from being paid.</p><p>Solely.</p><p>When I fired him, my last bill showed a credit. His own trial lawyer told the court the original number was about nine thousand dollars. The judgment came in at $39,927.16. On top of the twenty thousand I had already paid.</p><blockquote><h3>He spent more fighting over the bill than the bill was ever worth. Then he billed me for the fight.</h3></blockquote><p>What did I actually do? I questioned a settlement I believed was wrong. I questioned his bill. I questioned his lien. I filed for bankruptcy protection. Every one of those is a right the law gives any person.</p><p>In that judgment, they became a character flaw.</p><p>What the judgment leaves out: I offered to mediate. In writing. His answer came back the same day.</p><blockquote><h3>&#8220;Hope you feel better. I do not wish to mediate this matter.&#8221;</h3></blockquote><p>That same day, his firm generated a new invoice for the lien.</p><p>This morning, he filed that judgment in my federal case.</p><p>Humble to the bench. Merciless on paper.</p><div><hr></div><h2>Every woman who pushes back gets two bills</h2><p>I&#8217;ve seen honorable men and women in the legal system. I&#8217;ve now seen the other kind.</p><p>When you push back, you get two bills.</p><p>The first is for their time. You can read it. Question it. Take it to a judge.</p><p>The second is for your character. It never comes in the mail. It shows up in a filing, on the stand, on a phone call. Hard to reach. Difficult. Backs out of deals. Hides behind bankruptcy. Illness is alleged. Wants people to work for free.</p><blockquote><h3>You don&#8217;t get to question the second bill. It gets entered as a finding.</h3></blockquote><p>When the facts would hurt them if they were ever fully told, they don&#8217;t argue the facts. They go after the person holding them.</p><p>An attorney who looked at my case put it more simply. Nobody spends that kind of money and effort to destroy someone unless there&#8217;s something they need to keep buried.</p><p>That woman in the federal file has my name. She isn&#8217;t me.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://thejennfiles.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://thejennfiles.com/subscribe?"><span>Subscribe now</span></a></p><div><hr></div><h2>He gets grace for a headset. I get alleged for my health.</h2><p>I&#8217;ve been in rooms people dream about. Presidential events. Fortune 500 operations across multiple continents.</p><p>I built a seven-figure company while my body was turning on me. Severe pneumonia. Then again. And again. Over half a lung removed. An infection in the bone next to my brain. Surgeries to save my life.</p><p>When most people are leveling up their careers, I was choosing between my company and my life.</p><p>I chose my life. Then I let the company go.</p><p>My medical team wanted me somewhere with stable temperatures. So, Florida. I bought a house to heal in. Today it has hundreds of thousands of dollars in damage.</p><p>Every lawyer on my cases knows I&#8217;m dyslexic. Every one of them knows about my health.</p><p>An attorney I respect put it plainly. Any lawyer who knows me knows there is a duty there. A duty to protect.</p><p>The court granted that postponement because of my medical condition. His own filing attached the court&#8217;s email saying so. Under oath, he called it alleged.</p><p>I&#8217;ve never asked for special treatment. I&#8217;m asking for the decency any of them would want for their own mother.</p><div><hr></div><h2>Some men stopped acting like men</h2><p>In my advance years, I worked events and campaigns where the other side&#8217;s operatives were in the same room. A presidential debate. Two campaigns. Two teams who each wanted the other to lose.</p><p>We&#8217;d still rib each other over the day&#8217;s press release. <em>Who was drinking when you came up with that buzzword?</em> Then we went back to work and fought hard for our side.</p><p>We respected each other, even when our politics didn&#8217;t.</p><p>You went after the message. Never the human being.</p><p>I&#8217;ve worked with truly great men. Men at the top of their fields, with a sense of duty and honor toward the women beside them. They&#8217;ll get mad. They&#8217;ll tell you to your face when you screwed up. By that night you&#8217;re sitting down over a beer, laughing about the blowup.</p><p>Somewhere along the way, some men stopped acting like men. Others clearly never learned.</p><p>I&#8217;ve now met a few of both.</p><p>The day before court, a lawyer on the other side of a case called me. He was polite about it. He noted that I&#8217;m representing myself. He said he&#8217;d watched me in court, and he knew the judge was bending over backwards to help me. He said I had buried my claims against his clients in my bankruptcy papers.</p><p>I listed those claims in sworn schedules filed with a federal court. That isn&#8217;t burying. That&#8217;s disclosure.</p><p>He would not talk to a man that way. I would stake my life on it.</p><p>There&#8217;s research on this. In a 2018 Arizona State University study, nearly 700 people watched the same angry closing argument, delivered by a man or by a woman. His anger read as strength. Hers read as shrill and ineffective.</p><p>Same words. Same case. Different verdict on the person.</p><div><hr></div><h2>Fifty-seven men were on that thread</h2><p>Last week the country learned about a group chat at Cornell.</p><p>According to a civil lawsuit, at 1:42 in the morning in October 2024, a fraternity member posted to the chapter&#8217;s Snapchat group that a woman upstairs was available. The message, as reported by CBS, read &#8220;free p***y.&#8221; Later someone asked whether the &#8220;shop&#8221; was still open.</p><p>She says she was drugged and assaulted by multiple men in that house. The accused deny it. Prosecutors have reopened the case.</p><p>Fifty-seven men were on that thread.</p><p>Nothing made public shows anyone writing back <em>what the hell are you doing?</em> Messages like that don&#8217;t read like a first time. They read like a routine.</p><p>What happened to me in a courtroom is not what she says happened to her. Not close.</p><p>But I recognize the tool. Someone writes the story in real time. She&#8217;s available. She wants this. It&#8217;s a party. And everyone else&#8217;s silence lets it stand.</p><div><hr></div><h2>Retire the half smile</h2><p>Gen X women did what we were told. Showed up early. Outworked the room. Laughed off the comments. Gave the polite half smile and kept going.</p><p>We weren&#8217;t quiet because nothing happened. We were quiet because that was the price of staying in the room.</p><p>The numbers say what we already knew. Forty-five percent of American women have experienced sexual violence involving physical contact, according to the CDC&#8217;s most recent national survey, released in December 2025. In a 2019 YouGov poll, 61 percent of women said a man had sexually harassed them.</p><p>Then came #MeToo. And the half smile stopped cutting it.</p><p>The younger women watching us are choosing differently, out loud. Good.</p><div><hr></div><h2>Rules for the thread</h2><p>Most of us will never be on a thread like that one. But we&#8217;re all on some thread. A meeting. A group chat. A courtroom gallery. The hallway after.</p><h4>For the men</h4><p>Shake her hand. Say hello. Especially if she&#8217;s paid you.</p><p>Fight her on the work as hard as you want. Leave her character out of it.</p><p>If you wouldn&#8217;t say it to a man, don&#8217;t say it to her.</p><p>Get mad if you need to. Then have the beer.</p><p>When another man starts writing her story, you&#8217;re the one who can stop it fastest. Use that.</p><h4>For the women</h4><p>Put it in writing. Every offer. Every request. A narrative can&#8217;t erase an email.</p><p>Keep your own file. Dates, times, who said what. The record is the only witness that doesn&#8217;t get tired.</p><p>Back each other up out loud, in the room. Not in the group text afterward.</p><h4>For all of us</h4><p>If you&#8217;d give grace to a man fumbling with a headset, give it to a woman weeks out of surgery.</p><p>And when someone starts writing a woman&#8217;s story for her, write back. One line is enough.</p><p><em>That&#8217;s not who she is.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://thejennfiles.com/p/alleged?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://thejennfiles.com/p/alleged?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><div><hr></div><h2>Four letters</h2><p>People who&#8217;ve known me since college say the same thing. I&#8217;ve always stood up for the little guy.</p><p>Standing up for yourself is harder.</p><p>My friends joke that my bio should just be four letters. FAFO.</p><p>I&#8217;d rather let the record say it.</p><p>They can write whatever sentence they want about who I am.</p><p>Narratives are loud. The record is patient.</p><div><hr></div><p><em>Has someone tried to write your story for you? Tell me in the comments. I read every one.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://thejennfiles.com/p/alleged/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://thejennfiles.com/p/alleged/comments"><span>Leave a comment</span></a></p><p><em>If this resonated, subscribe to The Jenn Files. I write about business, money, resilience, and grit. Cutting through the noise so you can build something that can&#8217;t be broken.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://thejennfiles.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://thejennfiles.com/subscribe?"><span>Subscribe now</span></a></p><div><hr></div><p><em>Prefer to read in the app without the inbox noise? You can switch to app-only notifications in your Substack account settings under Notifications. I want this to work for you however works best.</em></p>]]></content:encoded></item><item><title><![CDATA[Heard ]]></title><description><![CDATA[Your website is talking about you. Your customer came looking for themselves.]]></description><link>https://thejennfiles.com/p/heard</link><guid isPermaLink="false">https://thejennfiles.com/p/heard</guid><dc:creator><![CDATA[Jennifer Makeeff]]></dc:creator><pubDate>Tue, 29 Sep 2026 11:06:00 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!des6!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F55d7e923-f373-414b-9a50-e5ffd19207d2_1677x938.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!des6!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F55d7e923-f373-414b-9a50-e5ffd19207d2_1677x938.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" 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src="https://substackcdn.com/image/fetch/$s_!des6!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F55d7e923-f373-414b-9a50-e5ffd19207d2_1677x938.png" width="1456" height="814" 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srcset="https://substackcdn.com/image/fetch/$s_!des6!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F55d7e923-f373-414b-9a50-e5ffd19207d2_1677x938.png 424w, https://substackcdn.com/image/fetch/$s_!des6!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F55d7e923-f373-414b-9a50-e5ffd19207d2_1677x938.png 848w, https://substackcdn.com/image/fetch/$s_!des6!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F55d7e923-f373-414b-9a50-e5ffd19207d2_1677x938.png 1272w, https://substackcdn.com/image/fetch/$s_!des6!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F55d7e923-f373-414b-9a50-e5ffd19207d2_1677x938.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>A cabinet ad found me last week.</p><p>I&#8217;m sourcing cabinets for a design project, and the promise stopped my scroll: custom cabinetry, built here in the USA. That&#8217;s rare. So I clicked.</p><p>Then the website started talking. Luxurious. Premium. Top-tier materials. Page after page of what the company believed about itself.</p><p>It never answered the one question I came with.</p><p>What is the box made of?</p><div><hr></div><h2>Nobody Comes to Your Website to Hear You Talk About Yourself</h2><p>Every buyer shows up with a question you didn&#8217;t write.</p><p>The homeowner who smells mildew in the bathroom isn&#8217;t searching for &#8220;building performance evaluation.&#8221; She&#8217;s lying awake wondering whether the air in her house is making her kids sick, and whether the person who finds the problem is the same person who gets paid to fix it.</p><p>I didn&#8217;t care about &#8220;elegant.&#8221; I wanted to know plywood or particleboard, framed or frameless, and how long it would take. I wanted to know it would hold up through a Florida summer.</p><p>Most websites answer none of that. They open with the company. Our services, our process, our team, book now.</p><blockquote><h3>That is a company talking to itself in public.</h3></blockquote><div><hr></div><p><strong>New here? The Jenn Files is for owners building something that can&#8217;t be broken.</strong></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://thejennfiles.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://thejennfiles.com/subscribe?"><span>Subscribe now</span></a></p><div><hr></div><h2>&#8220;Book Now&#8221; Is a Proposal on the First Date</h2><p>Over the past few weeks I&#8217;ve taken a hard look at the websites of six small businesses. Good companies, growing, well reviewed, with real expertise behind them.</p><p>Every one of them had the same problem.</p><p>A nervous visitor lands on the homepage and gets exactly two choices. Book now or call.</p><p>Think about who&#8217;s on the other side of that screen. They&#8217;re worried, or curious, or not sure you&#8217;re the right fit. They aren&#8217;t ready to spend money, and they are definitely not ready to talk to a salesperson.</p><p>So they leave, and you never know they were there. That&#8217;s traffic you already paid for and money you never see.</p><p>Below the line:</p><ul><li><p>The ten-minute homepage test that exposed the same problem on all six sites.</p></li><li><p>What to give a visitor who isn&#8217;t ready to call or book.</p></li><li><p>The five items I want in every article before a service business bothers to publish it.</p></li></ul>
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   ]]></content:encoded></item><item><title><![CDATA[You Can’t Expect Everyone To Be Licensed]]></title><description><![CDATA[He said it about contractors. Try saying it in an operating room.]]></description><link>https://thejennfiles.com/p/you-cant-expect-everyone-to-be-licensed</link><guid isPermaLink="false">https://thejennfiles.com/p/you-cant-expect-everyone-to-be-licensed</guid><dc:creator><![CDATA[Jennifer Makeeff]]></dc:creator><pubDate>Mon, 31 Aug 2026 11:24:44 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!JO7h!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F15dd20e7-2b18-49be-9824-54a392de2659_1672x941.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!JO7h!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F15dd20e7-2b18-49be-9824-54a392de2659_1672x941.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!JO7h!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F15dd20e7-2b18-49be-9824-54a392de2659_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!JO7h!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F15dd20e7-2b18-49be-9824-54a392de2659_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!JO7h!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F15dd20e7-2b18-49be-9824-54a392de2659_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!JO7h!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F15dd20e7-2b18-49be-9824-54a392de2659_1672x941.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!JO7h!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F15dd20e7-2b18-49be-9824-54a392de2659_1672x941.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/15dd20e7-2b18-49be-9824-54a392de2659_1672x941.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1511636,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://thejennfiles.com/i/213495623?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F15dd20e7-2b18-49be-9824-54a392de2659_1672x941.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!JO7h!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F15dd20e7-2b18-49be-9824-54a392de2659_1672x941.png 424w, https://substackcdn.com/image/fetch/$s_!JO7h!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F15dd20e7-2b18-49be-9824-54a392de2659_1672x941.png 848w, https://substackcdn.com/image/fetch/$s_!JO7h!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F15dd20e7-2b18-49be-9824-54a392de2659_1672x941.png 1272w, https://substackcdn.com/image/fetch/$s_!JO7h!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F15dd20e7-2b18-49be-9824-54a392de2659_1672x941.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><blockquote><h3>&#8220;You can&#8217;t expect everyone to be licensed.&#8221; </h3></blockquote><p>A Florida state legislator said that to me on the phone. Out loud. To a constituent, with her father listening.</p><p>I had not called for a favor. I called to ask one question: what is a homeowner supposed to do when her house has been wrecked by people who lied about who they were?</p><p>That was his answer.</p>
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   ]]></content:encoded></item><item><title><![CDATA[Sold]]></title><description><![CDATA[Your identity is being sold every day.]]></description><link>https://thejennfiles.com/p/sold</link><guid isPermaLink="false">https://thejennfiles.com/p/sold</guid><dc:creator><![CDATA[Jennifer Makeeff]]></dc:creator><pubDate>Wed, 12 Aug 2026 11:03:37 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Lf2C!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f7a29e7-deca-4931-994a-8b02328dfdfa_1169x761.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Lf2C!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f7a29e7-deca-4931-994a-8b02328dfdfa_1169x761.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Lf2C!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f7a29e7-deca-4931-994a-8b02328dfdfa_1169x761.png 424w, https://substackcdn.com/image/fetch/$s_!Lf2C!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f7a29e7-deca-4931-994a-8b02328dfdfa_1169x761.png 848w, https://substackcdn.com/image/fetch/$s_!Lf2C!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f7a29e7-deca-4931-994a-8b02328dfdfa_1169x761.png 1272w, https://substackcdn.com/image/fetch/$s_!Lf2C!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f7a29e7-deca-4931-994a-8b02328dfdfa_1169x761.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Lf2C!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f7a29e7-deca-4931-994a-8b02328dfdfa_1169x761.png" width="1169" height="761" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3f7a29e7-deca-4931-994a-8b02328dfdfa_1169x761.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:761,&quot;width&quot;:1169,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1867339,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://thejennfiles.com/i/210852268?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa7cb1b73-ce1b-4382-b503-10fe0ab7a231_1536x1024.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Lf2C!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f7a29e7-deca-4931-994a-8b02328dfdfa_1169x761.png 424w, https://substackcdn.com/image/fetch/$s_!Lf2C!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f7a29e7-deca-4931-994a-8b02328dfdfa_1169x761.png 848w, https://substackcdn.com/image/fetch/$s_!Lf2C!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f7a29e7-deca-4931-994a-8b02328dfdfa_1169x761.png 1272w, https://substackcdn.com/image/fetch/$s_!Lf2C!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f7a29e7-deca-4931-994a-8b02328dfdfa_1169x761.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Your thoughts. Your habits. Where you go, what you buy, who you know, what you do and how you do it. All of it packaged and moved by companies you have never heard of, to buyers you will never meet.</p><p>If that doesn&#8217;t scare the crap out of you, sit with this one.</p><p>What have you done in the past twelve months to protect the story the internet tells about you?</p><p>A&#8230;</p>
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      </p>
   ]]></content:encoded></item><item><title><![CDATA[The Table]]></title><description><![CDATA[The client list was never what I was really building.]]></description><link>https://thejennfiles.com/p/the-table</link><guid isPermaLink="false">https://thejennfiles.com/p/the-table</guid><dc:creator><![CDATA[Jennifer Makeeff]]></dc:creator><pubDate>Thu, 23 Jul 2026 20:47:16 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!a3cQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F128e31cf-0a5c-47c1-a5f2-164637af4fa9_1950x1137.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!a3cQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F128e31cf-0a5c-47c1-a5f2-164637af4fa9_1950x1137.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!a3cQ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F128e31cf-0a5c-47c1-a5f2-164637af4fa9_1950x1137.jpeg 424w, https://substackcdn.com/image/fetch/$s_!a3cQ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F128e31cf-0a5c-47c1-a5f2-164637af4fa9_1950x1137.jpeg 848w, https://substackcdn.com/image/fetch/$s_!a3cQ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F128e31cf-0a5c-47c1-a5f2-164637af4fa9_1950x1137.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!a3cQ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F128e31cf-0a5c-47c1-a5f2-164637af4fa9_1950x1137.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!a3cQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F128e31cf-0a5c-47c1-a5f2-164637af4fa9_1950x1137.jpeg" width="1950" height="1137" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/128e31cf-0a5c-47c1-a5f2-164637af4fa9_1950x1137.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1137,&quot;width&quot;:1950,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:786456,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://thejennfiles.com/i/207699712?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7d1f3e67-a119-459b-8fbf-92a448b4620b_1950x1462.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!a3cQ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F128e31cf-0a5c-47c1-a5f2-164637af4fa9_1950x1137.jpeg 424w, https://substackcdn.com/image/fetch/$s_!a3cQ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F128e31cf-0a5c-47c1-a5f2-164637af4fa9_1950x1137.jpeg 848w, https://substackcdn.com/image/fetch/$s_!a3cQ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F128e31cf-0a5c-47c1-a5f2-164637af4fa9_1950x1137.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!a3cQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F128e31cf-0a5c-47c1-a5f2-164637af4fa9_1950x1137.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>I built a business. I didn&#8217;t realize I was actually building a table.</p><p>I set out to make a living. But that was never the whole of it. From the start I wanted to disrupt an industry. Bring a higher level of transparency to it. Raise the standard of care and hold it there. Pay the bills, yes. Change the industry while I was at it, always.</p><p>I thought excellence was what I was selling. Years later I understood it was only the invitation.</p><p>That&#8217;s the part nobody tells you about building a service business. You think you&#8217;re building an operation. Clients, schedules, invoices, systems. You think the work is the work.</p><p>Then one day you look up and the client list has quietly become a friend list. A holiday card stack. A group of people who will pick up the phone at any hour, for any reason, and start exactly where you left off.</p><p>You didn&#8217;t plan for that. You couldn&#8217;t have. It&#8217;s what the business builds while you&#8217;re busy building the business.</p><div><hr></div><h2>The Dog Was Always the Door</h2><p>Here&#8217;s what a service business teaches you about people.</p><p>They come in through the animal.</p><p>Not through politics. Not through where they went to school or which side they vote or what they believe about anything that fills the news. They come in because they love a dog, or a cat, and they need someone to love their furry family member too when they can&#8217;t be there. That&#8217;s the whole transaction. That&#8217;s the only credential that matters at the door.</p><p>I&#8217;d been in a lot of rooms before this. Rooms you enter with credentials at the door. This business put me in a different kind of room. Not a summit or a stage. The one where a person hands you the family member they love most and trusts you to love them too.</p><p>A diplomat and his wife flew in from India with their dogs, and by the end of one week caring for them we had a standing invitation to their home. We cared for Rachel Ray&#8217;s beloved Isaboo when she was in town for an event. The names were never the point. The trust was.</p><p>Different corners of the country. Different corners of the world. Different worlds entirely. Some of them held jobs I couldn&#8217;t ask about. Some of them lived lives I&#8217;ll never fully know.</p><p>None of it came up. The dog came up. And once you&#8217;re two people who both love the same animal, the rest sorts itself out.</p><div><hr></div><h2>Wine, Cheese, and Ethiopian Down the Hall</h2><p>One of them lived down the hall from me.</p><p>She&#8217;d been stationed overseas and come back stateside, and for a while we were neighbors in the same building. Her dog was the introduction. The friendship was the part that stayed.</p><p>We ate dinner together more nights than not. Some nights it was wine and cheese. Some nights Ethiopian, eaten with our hands, talking too long. Sometimes just a burger. The food was never the point. The point was the two of us, her dog curled on the chair beside us like the third guest she was, in the easy quiet of people who don&#8217;t have to perform for each other.</p><p>We grew up in different places and came up through different lives. None of that was the headline. What struck me was how much more we shared than didn&#8217;t. The same humor. The same values. The same soft spot for a dog who was convinced she was the most important person in the room, and was usually right.</p><div><hr></div><h2>What the Animals Know That We Forget</h2><p>We sort ourselves into tribes before we&#8217;ve said ten words. Who&#8217;s in, who&#8217;s out, based on facts that have nothing to do with whether a person is good, or kind, or worth knowing.</p><p>Dogs don&#8217;t. A dog asks a simpler question. <em>Can I trust you?</em> And a dog is a better judge of character than most people I&#8217;ve met, because the dog reads the part of you that doesn&#8217;t perform, the part that doesn&#8217;t lie. Stand in a room with someone else who loves that same dog and you borrow a little of that clarity. You stop performing too. You soften. You find the one patch of common ground and build on it instead of tearing at the ten you don&#8217;t share.</p><p>That&#8217;s not a small matter. In a country that can&#8217;t seem to sit at the same table anymore, the animals keep setting one.</p>
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   ]]></content:encoded></item><item><title><![CDATA[The Shelf]]></title><description><![CDATA[The dream wasn't dead. It was waiting.]]></description><link>https://thejennfiles.com/p/the-shelf</link><guid isPermaLink="false">https://thejennfiles.com/p/the-shelf</guid><dc:creator><![CDATA[Jennifer Makeeff]]></dc:creator><pubDate>Mon, 20 Jul 2026 22:02:17 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!T8uZ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd09cdf85-9c04-4c4d-a957-fc9876541786_1536x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!T8uZ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd09cdf85-9c04-4c4d-a957-fc9876541786_1536x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!T8uZ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd09cdf85-9c04-4c4d-a957-fc9876541786_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!T8uZ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd09cdf85-9c04-4c4d-a957-fc9876541786_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!T8uZ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd09cdf85-9c04-4c4d-a957-fc9876541786_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!T8uZ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd09cdf85-9c04-4c4d-a957-fc9876541786_1536x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!T8uZ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd09cdf85-9c04-4c4d-a957-fc9876541786_1536x1024.png" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d09cdf85-9c04-4c4d-a957-fc9876541786_1536x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1848601,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://thejennfiles.com/i/207798164?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd09cdf85-9c04-4c4d-a957-fc9876541786_1536x1024.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!T8uZ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd09cdf85-9c04-4c4d-a957-fc9876541786_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!T8uZ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd09cdf85-9c04-4c4d-a957-fc9876541786_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!T8uZ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd09cdf85-9c04-4c4d-a957-fc9876541786_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!T8uZ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd09cdf85-9c04-4c4d-a957-fc9876541786_1536x1024.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>I&#8217;m building a room for women who build. Before I tell you what it is, I have to tell you how I got here.</p><p>For most of my career, I was one of the only women in the room. And I preferred it that way.</p><p>I came up in a male-dominated environment. Tough rooms, high stakes, men who didn&#8217;t hand you anything. I ran with the best of them and held my own. I was, in &#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[Ego]]></title><description><![CDATA[Ego is the most expensive thing in a fast-moving room. Here&#8217;s how to spot it before it costs you.]]></description><link>https://thejennfiles.com/p/ego</link><guid isPermaLink="false">https://thejennfiles.com/p/ego</guid><dc:creator><![CDATA[Jennifer Makeeff]]></dc:creator><pubDate>Sun, 19 Jul 2026 23:03:03 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!4XPu!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b2a2967-dab0-4568-92a7-97a943b0b507_1536x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!4XPu!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b2a2967-dab0-4568-92a7-97a943b0b507_1536x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!4XPu!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b2a2967-dab0-4568-92a7-97a943b0b507_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!4XPu!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b2a2967-dab0-4568-92a7-97a943b0b507_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!4XPu!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b2a2967-dab0-4568-92a7-97a943b0b507_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!4XPu!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b2a2967-dab0-4568-92a7-97a943b0b507_1536x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!4XPu!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b2a2967-dab0-4568-92a7-97a943b0b507_1536x1024.png" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/1b2a2967-dab0-4568-92a7-97a943b0b507_1536x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1612118,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://thejennfiles.com/i/203339299?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b2a2967-dab0-4568-92a7-97a943b0b507_1536x1024.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!4XPu!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b2a2967-dab0-4568-92a7-97a943b0b507_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!4XPu!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b2a2967-dab0-4568-92a7-97a943b0b507_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!4XPu!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b2a2967-dab0-4568-92a7-97a943b0b507_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!4XPu!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b2a2967-dab0-4568-92a7-97a943b0b507_1536x1024.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>There&#8217;s a certain kind of person who loves your intelligence right up until you use it on them.</p><p>Dr. Taylor Burrowes named the pattern this week. She&#8217;s the Vetting and Compatibility Specialist, and her point was this: long before someone shows you how they handle money or commitment or stress, they show you how they handle being wrong. Most people watch what a person believes. They should watch what the person does with the truth the second it becomes inconvenient. She was writing about vetting someone you might marry. But as she says herself, it was never only about romance. It shows up everywhere you decide who gets access to you.</p><p>I read it and thought about rooms where seconds cost millions.</p><h2>The mask doesn&#8217;t drop when you agree</h2><p>Here&#8217;s what she got exactly right, and it runs straight into the work I do.</p><p>You can listen to someone, weigh their argument, stay respectful, and still not fold. That isn&#8217;t rigidity. It&#8217;s discernment. And the person across from you tells you everything about who they are by what they do with your no.</p><p>A secure person hears it and keeps working the problem. They disagree without needing to make you smaller. They can sit with &#8220;I hear you, and I still see it differently&#8221; and stay on the work.</p><p>An insecure one comes apart the second you stop being useful to their idea of themselves. The disagreement turns personal. Now they&#8217;re condescending, or pressuring, or reaching for authority they were pretending they didn&#8217;t need.</p><p>That shift is the tell. And you only ever see it when you refuse to move.</p><h2>In a room with a clock running, ego is the slowest thing in it</h2><p>One of the things I loved about presidential level advance, communications, and operations is that you work with people who know their craft cold. The best in the country at what they do. And the culture in those rooms is blunt. You call it like it is. You tell the truth even when it stings, because there&#8217;s no time to do it any other way.</p><p>That last part is everything. Time is of the essence and it moves fast. A plan shifts, a site changes, and a decision that should take an hour has ten minutes. In an environment like that, you find out very quickly who can take input and who can&#8217;t.</p><p>The professionals took it. You&#8217;d say &#8220;that won&#8217;t work, here&#8217;s why,&#8221; and they&#8217;d hear it, adjust, and move. No flinch. The disagreement was about the work, never about who got to be in charge of the room. They could absorb a hard &#8220;no&#8221; from a junior person at speed because the operation mattered more than their standing in it.</p><p>And the ones who couldn&#8217;t? They were the bottleneck. Every time. The person who needs to defend their authority is the person slowing everyone else down. When the clock is running, ego isn&#8217;t just unpleasant. It&#8217;s the most expensive thing in the room.</p><p>That&#8217;s what those years taught me that the dating-advice version misses. Receptivity isn&#8217;t about being nice. It&#8217;s about speed. A person who can&#8217;t take your counsel can&#8217;t move fast, because they&#8217;re spending energy protecting themselves that should be going to the problem.</p><p>I didn&#8217;t know how rare that culture was until I left it.</p><p>Because plenty of people will tell you they want a strong woman at the table. They&#8217;ll say it in the interview. They&#8217;ll say it when they&#8217;re hiring you, courting your business, bringing you in. Wanting it in theory and being able to hold it in practice are worlds apart.</p><p>The ones who only wanted it in theory always showed me eventually. And it was never in the big moment. It was in a small one.</p>
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   ]]></content:encoded></item><item><title><![CDATA[Floor]]></title><description><![CDATA[Your reputation isn&#8217;t built on your ceiling. It&#8217;s built on your floor.]]></description><link>https://thejennfiles.com/p/floor</link><guid isPermaLink="false">https://thejennfiles.com/p/floor</guid><dc:creator><![CDATA[Jennifer Makeeff]]></dc:creator><pubDate>Fri, 17 Jul 2026 11:08:25 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Q4RT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe083b7a9-7468-4f4a-881c-d4055ab5c224_1774x887.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Q4RT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe083b7a9-7468-4f4a-881c-d4055ab5c224_1774x887.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Q4RT!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe083b7a9-7468-4f4a-881c-d4055ab5c224_1774x887.png 424w, https://substackcdn.com/image/fetch/$s_!Q4RT!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe083b7a9-7468-4f4a-881c-d4055ab5c224_1774x887.png 848w, https://substackcdn.com/image/fetch/$s_!Q4RT!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe083b7a9-7468-4f4a-881c-d4055ab5c224_1774x887.png 1272w, https://substackcdn.com/image/fetch/$s_!Q4RT!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe083b7a9-7468-4f4a-881c-d4055ab5c224_1774x887.png 1456w" sizes="100vw"><img 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data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e083b7a9-7468-4f4a-881c-d4055ab5c224_1774x887.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:728,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1846657,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://thejennfiles.com/i/207325135?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe083b7a9-7468-4f4a-881c-d4055ab5c224_1774x887.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Q4RT!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe083b7a9-7468-4f4a-881c-d4055ab5c224_1774x887.png 424w, https://substackcdn.com/image/fetch/$s_!Q4RT!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe083b7a9-7468-4f4a-881c-d4055ab5c224_1774x887.png 848w, https://substackcdn.com/image/fetch/$s_!Q4RT!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe083b7a9-7468-4f4a-881c-d4055ab5c224_1774x887.png 1272w, https://substackcdn.com/image/fetch/$s_!Q4RT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe083b7a9-7468-4f4a-881c-d4055ab5c224_1774x887.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Ninety-four percent of Americans say they pay attention to grammar. When tested, 2.8% caught seven common mistakes.</p><p>Twenty-four percent of job candidates send a thank-you note. Eighty percent of hiring managers say those notes move their decision.</p><p>Eight percent of recruiters believe the newest generation of workers is ready for the workplace.</p><p>Read those numbers again.</p><p>Most people see decline.</p><p>I see an open field.</p><div><hr></div><h2>The man with 102 five-star reviews</h2><p>I sat with a general contractor this week. He took over a business that had been running for decades. The owner was retiring, one of thousands of boomer handoffs happening across the trades right now, and this man stepped into a company with a long history and a customer base that didn&#8217;t know him from anyone.</p><p>In a short window, he has built 102 five-star Google reviews.</p><p>I asked him how.</p><p>He looked me straight in the eye.</p><blockquote><h3>&#8220;I pick up the phone. I talk to people. And then we figure out how to bring their vision to reality with attention to detail.&#8221;</h3></blockquote><p>Then he said the part that stuck with me. The standards in his market have dropped so far, with so much shoddy work and so many hustlers who lie, cheat, steal, and chase the dollar instead of the relationship, that separating yourself is no longer complicated. <a href="https://thejennfiles.com/p/dial">You answer the phone</a>. You show up. You do what you said. You care about the person more than the invoice.</p><p>He isn&#8217;t competing with excellence. He&#8217;s competing with the floor.</p><p>And here is the math most owners never do: a customer never experiences your best person on her best day. They experience whoever shows up.</p><blockquote><h3>Your reputation isn&#8217;t built on your ceiling. It&#8217;s built on your floor.</h3></blockquote><div><hr></div><h2>We built a company on this before it had a name</h2><p>When I was building my pet services company, our goal was never to be the cheapest or the biggest.</p><p>The goal was to become the Four Seasons of the industry.</p><p>It worked well enough that eventually, the five-star hotels were the ones calling us. The Four Seasons. The Ritz-Carlton. The St. Regis. The Jefferson. Across the four- and five-star hotels of Washington, we became the go-to. When their guests arrived with a dog, we were the standard they trusted with the standard they sold.</p><p>Good morning. Good afternoon. Good evening. Every client, every message, every time. Not because a consultant told us to. Because we serve at the pleasure of our guests, and the greeting is where service begins.</p><p>The handwritten thank-you note was one of the first standards everyone mastered. Top down. No exceptions. Not etiquette. Gratitude. These families let us into their homes. They handed us their keys, their routines, their furry companions. They made us an extension of their family.</p><p>That kind of trust deserves more than an invoice.</p><p>Standards work because customers don&#8217;t experience your intentions. They experience your systems. Systems remove randomness. They let ordinary people produce extraordinary consistency, on a Tuesday, at scale, without the owner in the room. Systems become habits. Habits become reputation.</p><p>None of this is genius. All of it is discipline. And every piece of it is sitting on the ground right now, free, waiting for someone to pick it up.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://thejennfiles.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://thejennfiles.com/subscribe?"><span>Subscribe now</span></a></p>
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   ]]></content:encoded></item><item><title><![CDATA[Grounded]]></title><description><![CDATA[Lindsey Graham, a rained-out press conference, and what Washington forgot.]]></description><link>https://thejennfiles.com/p/grounded</link><guid isPermaLink="false">https://thejennfiles.com/p/grounded</guid><dc:creator><![CDATA[Jennifer Makeeff]]></dc:creator><pubDate>Sun, 12 Jul 2026 17:33:29 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!8DQU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2e40c5ed-12ca-4bdb-aa67-46fc570e7837_530x600.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!8DQU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2e40c5ed-12ca-4bdb-aa67-46fc570e7837_530x600.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!8DQU!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2e40c5ed-12ca-4bdb-aa67-46fc570e7837_530x600.jpeg 424w, https://substackcdn.com/image/fetch/$s_!8DQU!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2e40c5ed-12ca-4bdb-aa67-46fc570e7837_530x600.jpeg 848w, https://substackcdn.com/image/fetch/$s_!8DQU!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2e40c5ed-12ca-4bdb-aa67-46fc570e7837_530x600.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!8DQU!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2e40c5ed-12ca-4bdb-aa67-46fc570e7837_530x600.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!8DQU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2e40c5ed-12ca-4bdb-aa67-46fc570e7837_530x600.jpeg" width="530" height="600" 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srcset="https://substackcdn.com/image/fetch/$s_!8DQU!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2e40c5ed-12ca-4bdb-aa67-46fc570e7837_530x600.jpeg 424w, https://substackcdn.com/image/fetch/$s_!8DQU!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2e40c5ed-12ca-4bdb-aa67-46fc570e7837_530x600.jpeg 848w, https://substackcdn.com/image/fetch/$s_!8DQU!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2e40c5ed-12ca-4bdb-aa67-46fc570e7837_530x600.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!8DQU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2e40c5ed-12ca-4bdb-aa67-46fc570e7837_530x600.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Lindsey Graham passed away Saturday evening after a brief and sudden illness. He was 71. The news landed hard for those of us who have spent years in the advance world, because we knew him differently than the cable news version.</p><p>Whatever your politics, set them down for the next few minutes. This is not about policy. This is about a person.</p>
      <p>
          <a href="https://thejennfiles.com/p/grounded">
              Read more
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   ]]></content:encoded></item><item><title><![CDATA[250]]></title><description><![CDATA[They pledged their lives, their fortunes, and their sacred honor. Almost nobody reads what happened next.]]></description><link>https://thejennfiles.com/p/250</link><guid isPermaLink="false">https://thejennfiles.com/p/250</guid><dc:creator><![CDATA[Jennifer Makeeff]]></dc:creator><pubDate>Fri, 03 Jul 2026 11:04:05 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!tQut!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F816639e8-d7a7-42f7-87b5-a076f11ef52d_1731x909.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!tQut!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F816639e8-d7a7-42f7-87b5-a076f11ef52d_1731x909.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!tQut!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F816639e8-d7a7-42f7-87b5-a076f11ef52d_1731x909.png 424w, https://substackcdn.com/image/fetch/$s_!tQut!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F816639e8-d7a7-42f7-87b5-a076f11ef52d_1731x909.png 848w, https://substackcdn.com/image/fetch/$s_!tQut!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F816639e8-d7a7-42f7-87b5-a076f11ef52d_1731x909.png 1272w, https://substackcdn.com/image/fetch/$s_!tQut!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F816639e8-d7a7-42f7-87b5-a076f11ef52d_1731x909.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!tQut!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F816639e8-d7a7-42f7-87b5-a076f11ef52d_1731x909.png" width="1456" height="765" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/816639e8-d7a7-42f7-87b5-a076f11ef52d_1731x909.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:765,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2789593,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://thejennfiles.com/i/204766447?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F816639e8-d7a7-42f7-87b5-a076f11ef52d_1731x909.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!tQut!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F816639e8-d7a7-42f7-87b5-a076f11ef52d_1731x909.png 424w, https://substackcdn.com/image/fetch/$s_!tQut!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F816639e8-d7a7-42f7-87b5-a076f11ef52d_1731x909.png 848w, https://substackcdn.com/image/fetch/$s_!tQut!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F816639e8-d7a7-42f7-87b5-a076f11ef52d_1731x909.png 1272w, https://substackcdn.com/image/fetch/$s_!tQut!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F816639e8-d7a7-42f7-87b5-a076f11ef52d_1731x909.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Two hundred and fifty years. Three long lifetimes, laid end to end. That&#8217;s all that separates you from a sweltering room in Philadelphia where fifty-six men turned themselves into traitors with a pen.</p><p>Tomorrow marks 250 years since the Declaration of Independence was adopted. Every man who eventually signed it understood the price of losing. The price was the rope.</p><p>We celebrate the opening line. The self-evident truths. Life, liberty, the pursuit of happiness.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!kKK8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe892717d-b9d3-495b-8861-9f79cea6fbf1_1218x502.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!kKK8!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe892717d-b9d3-495b-8861-9f79cea6fbf1_1218x502.png 424w, https://substackcdn.com/image/fetch/$s_!kKK8!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe892717d-b9d3-495b-8861-9f79cea6fbf1_1218x502.png 848w, https://substackcdn.com/image/fetch/$s_!kKK8!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe892717d-b9d3-495b-8861-9f79cea6fbf1_1218x502.png 1272w, https://substackcdn.com/image/fetch/$s_!kKK8!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe892717d-b9d3-495b-8861-9f79cea6fbf1_1218x502.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!kKK8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe892717d-b9d3-495b-8861-9f79cea6fbf1_1218x502.png" width="728" height="300.04597701149424" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e892717d-b9d3-495b-8861-9f79cea6fbf1_1218x502.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:502,&quot;width&quot;:1218,&quot;resizeWidth&quot;:728,&quot;bytes&quot;:1267974,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://thejennfiles.com/i/204766447?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fba891414-8f49-4814-85ca-8fb68cdaeab2_1220x519.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!kKK8!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe892717d-b9d3-495b-8861-9f79cea6fbf1_1218x502.png 424w, https://substackcdn.com/image/fetch/$s_!kKK8!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe892717d-b9d3-495b-8861-9f79cea6fbf1_1218x502.png 848w, https://substackcdn.com/image/fetch/$s_!kKK8!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe892717d-b9d3-495b-8861-9f79cea6fbf1_1218x502.png 1272w, https://substackcdn.com/image/fetch/$s_!kKK8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe892717d-b9d3-495b-8861-9f79cea6fbf1_1218x502.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Almost nobody reads the closing one:</p><blockquote><h3><em>&#8220;We mutually pledge to each other our Lives, our Fortunes and our sacred Honor.&#8221;</em></h3></blockquote><p>That was not a flourish. It was an inventory of what they expected to lose.</p><div><hr></div><h2>They Meant It Literally</h2><p>The Declaration did not end anything. It started seven years of war, and the men who signed it spent those years finding out what their signatures cost.</p><p>Richard Stockton of New Jersey was dragged from his bed at night by loyalists and handed to the British. Prison broke his health, the war took his estate, and he died before it ended. Francis Lewis of New York lost his home to British guns and his wife, Elizabeth, to a captivity that destroyed her health. Thomas Heyward, Edward Rutledge, and Arthur Middleton of South Carolina were captured when Charleston fell and locked in a prison at St. Augustine. Robert Morris spent the war signing his fortune away note by note, keeping Washington&#8217;s army supplied on personal credit when Congress had nothing left.</p><p>Thomas Nelson Jr. of Virginia borrowed enormous sums on his own credit to keep the army fed and armed. At Yorktown, when British officers made his house their headquarters, he told American gunners to fire on it. His own roof. The war ended. The debts did not. He was never repaid, and he died a poor man.</p><p>Then there is John Hart.</p><p>He was a New Jersey farmer in his sixties, a man who had spent a lifetime turning dirt into a living. He signed in the summer of 1776. By October, he was burying his wife, Deborah. Weeks later, the British swept into New Jersey, and that signature made him a hunted man.</p><p>So he ran. Not to a safe house. Into the woods. A grandfather sleeping in caves and outbuildings while soldiers wrecked his fields, scattered his livestock, and sent his children fleeing to the neighbors.</p><p>He came home to a ruined farm and kept serving anyway. A year and a half later, he offered those same fields to Washington&#8217;s army, and twelve thousand soldiers camped on them on their way to Monmouth. He died in 1779, four years before the peace he paid for.</p><p>Nine of the fifty-six never lived to see the victory.</p><div><hr></div><h2>They Paid for a Dream They Never Saw</h2><p>Here is the part that stops me cold. Not one of them got to see what you and I see.</p><p>They never saw the country cross a continent. They never saw it survive a civil war, feed half the world, or put boots on the moon. They never saw a woman put her own name on a business license and sell the company a decade later.</p><p>They bought all of it anyway. Sight unseen. On faith.</p><p>Strip away the powdered wigs and the oil paintings and look at what actually happened in that room: the people with the most to lose bet everything they had on a dream they knew they might never touch.</p><div><hr></div><h2>The Noise Is Part of the Deal</h2><p>Of course we have problems. We are loud about them. We argue in public, we litigate everything, we broadcast every failure in real time. Some days it&#8217;s exhausting to watch.</p><p>Don&#8217;t confuse the noise with the deal.</p><p>The world is checking our math right now. Millions of World Cup fans are in American cities this month, many setting foot here for the first time, and their verdict is all over your feed. They came expecting the country they had been warned about. They found free refills, strangers who say good morning, and Scottish fans playing bagpipes down a Boston street at dawn while the neighbors cheered. One British visitor put it plainly: she had always heard Americans were fake, and it wasn&#8217;t true. They are packing ranch dressing into their checked luggage to take a piece of this place home.</p><p>Two hundred and fifty years of noise, and visitors still walk off the plane into a country better than its reputation.</p><p>For most of human history, in most of the world, what you were born into was what you died in. Your father&#8217;s trade. Your landlord&#8217;s land. Your king&#8217;s permission. And in some countries, right now, the rope is still the price of saying so out loud.</p><p>Here, you can fail in public on a Friday and start again on Monday. You can put your name on the door. Nobody has to vouch for you, approve of you, or recognize your last name.</p><p>The system does not promise you a win. It promises you the attempt.</p><p>I built a company from nothing and sold it. In this country, that sentence is unremarkable. That&#8217;s the point. Almost anywhere else, in almost any other century, it would be a fantasy.</p><p>The dream was never that life here would be easy. The dream is that the pen is in your hand.</p><div><hr></div><h2>The Inheritance</h2><p>You didn&#8217;t sign anything. Neither did I. We were handed a deal that fifty-six people paid for in blood, fortune, and honor, 250 years before most of us bothered to read past the first sentence.</p><p>So enjoy the fireworks tomorrow night. Eat too much. Let the kids stay up late.</p><p>But at some point this weekend, look at what you have built, or what you have been too afraid to start, and remember that the tab was already paid.</p><p>Lives. Fortunes. Sacred honor.</p><p>The least we can do is build.</p><div><hr></div><p>If this resonated, subscribe to The Jenn Files. I write about business, money, resilience, and grit &#8212; cutting through the noise so you can build something that can&#8217;t be broken.</p><div><hr></div><p><em>Prefer to read in the app without the inbox noise? You can switch to app-only notifications in your Substack account settings under Notifications. I want this to work for you however works best.</em></p><div><hr></div><p><strong>Sources</strong></p><p><em>The Declaration of Independence transcript and signing history: National Archives (archives.gov/founding-docs). Signer biographies: National Constitution Center (constitutioncenter.org/signers) and the Descendants of the Signers of the Declaration of Independence (dsdi1776.com). Thomas Nelson Jr.: National Park Service (nps.gov). John Hart: Cleon E. Hammond, &#8220;John Hart: The Biography of a Signer of the Declaration of Independence&#8221; (1977). Treaty of Paris: U.S. State Department, Office of the Historian. World Cup visitor coverage: CNN, ABC News, NPR, and The Hill, June 2026.</em></p>]]></content:encoded></item><item><title><![CDATA[The Ice Cream Truck]]></title><description><![CDATA[Nerve gets you through the night. Structure gets you through the business.]]></description><link>https://thejennfiles.com/p/the-ice-cream-truck</link><guid isPermaLink="false">https://thejennfiles.com/p/the-ice-cream-truck</guid><dc:creator><![CDATA[Jennifer Makeeff]]></dc:creator><pubDate>Tue, 23 Jun 2026 11:04:26 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!mPrT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F43779c8d-6e40-4e8e-acd1-523b269859ad_1537x1023.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!mPrT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F43779c8d-6e40-4e8e-acd1-523b269859ad_1537x1023.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!mPrT!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F43779c8d-6e40-4e8e-acd1-523b269859ad_1537x1023.png 424w, https://substackcdn.com/image/fetch/$s_!mPrT!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F43779c8d-6e40-4e8e-acd1-523b269859ad_1537x1023.png 848w, https://substackcdn.com/image/fetch/$s_!mPrT!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F43779c8d-6e40-4e8e-acd1-523b269859ad_1537x1023.png 1272w, https://substackcdn.com/image/fetch/$s_!mPrT!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F43779c8d-6e40-4e8e-acd1-523b269859ad_1537x1023.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!mPrT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F43779c8d-6e40-4e8e-acd1-523b269859ad_1537x1023.png" width="1456" height="969" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/43779c8d-6e40-4e8e-acd1-523b269859ad_1537x1023.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:969,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1703070,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://thejennfiles.com/i/200556203?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F43779c8d-6e40-4e8e-acd1-523b269859ad_1537x1023.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!mPrT!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F43779c8d-6e40-4e8e-acd1-523b269859ad_1537x1023.png 424w, https://substackcdn.com/image/fetch/$s_!mPrT!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F43779c8d-6e40-4e8e-acd1-523b269859ad_1537x1023.png 848w, https://substackcdn.com/image/fetch/$s_!mPrT!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F43779c8d-6e40-4e8e-acd1-523b269859ad_1537x1023.png 1272w, https://substackcdn.com/image/fetch/$s_!mPrT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F43779c8d-6e40-4e8e-acd1-523b269859ad_1537x1023.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>It was after ten when we pulled up to the stop sign, and the ice cream truck was still running. Bell going. That tinny little song looping into the dark. A handful of men gathered around it, the way men gather around something that isn&#8217;t selling ice cream.</p><p>Nobody buys a popsicle at ten-thirty at night. We all knew what the truck was.</p><p>My team member was in&#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[Five]]></title><description><![CDATA[The BUILD Method&#8482; &#8212; for the people building something that has to survive them.]]></description><link>https://thejennfiles.com/p/five</link><guid isPermaLink="false">https://thejennfiles.com/p/five</guid><dc:creator><![CDATA[Jennifer Makeeff]]></dc:creator><pubDate>Mon, 01 Jun 2026 11:04:24 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bu6r!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff31dd0e6-ec48-41f6-9651-dd2620de4f7b_1675x939.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!bu6r!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff31dd0e6-ec48-41f6-9651-dd2620de4f7b_1675x939.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!bu6r!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff31dd0e6-ec48-41f6-9651-dd2620de4f7b_1675x939.png 424w, https://substackcdn.com/image/fetch/$s_!bu6r!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff31dd0e6-ec48-41f6-9651-dd2620de4f7b_1675x939.png 848w, https://substackcdn.com/image/fetch/$s_!bu6r!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff31dd0e6-ec48-41f6-9651-dd2620de4f7b_1675x939.png 1272w, https://substackcdn.com/image/fetch/$s_!bu6r!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff31dd0e6-ec48-41f6-9651-dd2620de4f7b_1675x939.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!bu6r!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff31dd0e6-ec48-41f6-9651-dd2620de4f7b_1675x939.png" width="1456" height="816" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f31dd0e6-ec48-41f6-9651-dd2620de4f7b_1675x939.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:816,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2705325,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://thejennfiles.com/i/199699092?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff31dd0e6-ec48-41f6-9651-dd2620de4f7b_1675x939.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!bu6r!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff31dd0e6-ec48-41f6-9651-dd2620de4f7b_1675x939.png 424w, https://substackcdn.com/image/fetch/$s_!bu6r!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff31dd0e6-ec48-41f6-9651-dd2620de4f7b_1675x939.png 848w, https://substackcdn.com/image/fetch/$s_!bu6r!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff31dd0e6-ec48-41f6-9651-dd2620de4f7b_1675x939.png 1272w, https://substackcdn.com/image/fetch/$s_!bu6r!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff31dd0e6-ec48-41f6-9651-dd2620de4f7b_1675x939.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Tony Robbins published a piece last week. Ten ideas from <em><a href="https://amzn.to/3Qbyl2c">Awaken the Giant Within</a></em>, thirty-five years later. He&#8217;s looking back from the summit of a forty-nine-year career, naming the truths that held.</p><p>The ideas are real. He&#8217;s earned every one of them. If you&#8217;re in a moment where you can step back, raise your standards, decide who you want to become, his te&#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[Coast]]></title><description><![CDATA[Breakdown doesn&#8217;t build you. It shows you what you already built.]]></description><link>https://thejennfiles.com/p/coast</link><guid isPermaLink="false">https://thejennfiles.com/p/coast</guid><dc:creator><![CDATA[Jennifer Makeeff]]></dc:creator><pubDate>Wed, 27 May 2026 11:03:54 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!HiQr!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cbdc7d-c958-4886-a392-b3743e444357_1024x687.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!HiQr!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cbdc7d-c958-4886-a392-b3743e444357_1024x687.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!HiQr!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cbdc7d-c958-4886-a392-b3743e444357_1024x687.jpeg 424w, https://substackcdn.com/image/fetch/$s_!HiQr!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cbdc7d-c958-4886-a392-b3743e444357_1024x687.jpeg 848w, https://substackcdn.com/image/fetch/$s_!HiQr!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cbdc7d-c958-4886-a392-b3743e444357_1024x687.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!HiQr!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cbdc7d-c958-4886-a392-b3743e444357_1024x687.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!HiQr!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cbdc7d-c958-4886-a392-b3743e444357_1024x687.jpeg" width="1024" height="687" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c9cbdc7d-c958-4886-a392-b3743e444357_1024x687.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:687,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:162671,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://thejennfiles.com/i/199092482?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cbdc7d-c958-4886-a392-b3743e444357_1024x687.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!HiQr!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cbdc7d-c958-4886-a392-b3743e444357_1024x687.jpeg 424w, https://substackcdn.com/image/fetch/$s_!HiQr!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cbdc7d-c958-4886-a392-b3743e444357_1024x687.jpeg 848w, https://substackcdn.com/image/fetch/$s_!HiQr!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cbdc7d-c958-4886-a392-b3743e444357_1024x687.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!HiQr!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cbdc7d-c958-4886-a392-b3743e444357_1024x687.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>The car died in the left lane.</p><p>Three lanes of traffic, everyone moving, and the dash lit up with a warning I&#8217;d never seen: catastrophic event, no power, nothing. No engine. No steering assist coming next. Just me, Bella, and a two-ton machine turning into a paperweight at forty miles an hour.</p><p>I had maybe four seconds to decide something.</p><p>So I decided. I le&#8230;</p>
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      </p>
   ]]></content:encoded></item><item><title><![CDATA[Mr. Turner]]></title><description><![CDATA[The man was predictable. The systems around him were the lesson.]]></description><link>https://thejennfiles.com/p/mr-turner</link><guid isPermaLink="false">https://thejennfiles.com/p/mr-turner</guid><dc:creator><![CDATA[Jennifer Makeeff]]></dc:creator><pubDate>Thu, 07 May 2026 11:03:01 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!fkP7!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea50974-8086-47db-9b89-e61c487d4f25_1774x887.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!fkP7!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea50974-8086-47db-9b89-e61c487d4f25_1774x887.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!fkP7!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea50974-8086-47db-9b89-e61c487d4f25_1774x887.png 424w, https://substackcdn.com/image/fetch/$s_!fkP7!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea50974-8086-47db-9b89-e61c487d4f25_1774x887.png 848w, https://substackcdn.com/image/fetch/$s_!fkP7!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea50974-8086-47db-9b89-e61c487d4f25_1774x887.png 1272w, https://substackcdn.com/image/fetch/$s_!fkP7!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea50974-8086-47db-9b89-e61c487d4f25_1774x887.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!fkP7!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea50974-8086-47db-9b89-e61c487d4f25_1774x887.png" width="1456" height="728" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/cea50974-8086-47db-9b89-e61c487d4f25_1774x887.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:728,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1873896,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://thejennfiles.com/i/196737910?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea50974-8086-47db-9b89-e61c487d4f25_1774x887.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!fkP7!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea50974-8086-47db-9b89-e61c487d4f25_1774x887.png 424w, https://substackcdn.com/image/fetch/$s_!fkP7!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea50974-8086-47db-9b89-e61c487d4f25_1774x887.png 848w, https://substackcdn.com/image/fetch/$s_!fkP7!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea50974-8086-47db-9b89-e61c487d4f25_1774x887.png 1272w, https://substackcdn.com/image/fetch/$s_!fkP7!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea50974-8086-47db-9b89-e61c487d4f25_1774x887.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Ted Turner passed away at the age of 87. The headlines called him a pioneer. They were not wrong. He also said a line to me in 2001 that I have never forgotten.</p><p>The largest merger in American history was still settling into the floors and the air vents of the office buildings it had just consumed. AOL had bought Time Warner. Most people remember the headline. Most people forget how many companies actually fell under that umbrella, how many systems quietly converged, how many tours were given to dignitaries trying to understand what they now owned.</p><p>The year before, the AOL Argentina launch had brought me in to help handle a 500-plus international press pool. Months later would be the World Internet Conference in Mexico City. The recruitment for a full-time role had been moving for over a year, and the offer finally landed at the right moment. The job was liaison between the twelve major divisions and the office of the president. Private jets were already part of the week. The work was good and the company knew it. That was the whole reason for being in the room.</p><p>It was my first full week as a salaried employee at headquarters. Late twenties.</p><div><hr></div><p>I was helping run a tour of the NOC. Network operations center. One of the largest in the world at the time, housing the billing system for the entire customer base. Cold air, sterile floors, towers humming in formation. Dust was the enemy. So was lingering. My colleague, the Senior Vice President of Communications, was leading the front of the group. I was at the back, keeping the dignitaries moving, making sure no one stalled out staring at a server tower.</p><p>And then there was Ted Turner.</p><div><hr></div><p>He was not interested in the tour.</p><p>He was interested in me.</p><p>The group was small. Under ten people. An elite dignitary tour, not a delegation. Which meant every drift had weight.</p><p>He kept stepping back from the lead and walking toward me. The others adjusted around him. The tour did not fall apart. It just kept slowing down. My colleague would push the front forward. Ted Turner would find his way back to me. The pace warped around one man&#8217;s attention.</p><p>Then Ted Turner said it. Loud enough for the entire group to hear.</p><div><hr></div><blockquote><h3>&#8220;Damn, I gotta get me some parental consent around here.&#8221;</h3></blockquote><p>I went beet red.</p><p>I was in my late twenties. I was wearing a suede wrap dress that went past the knees. I was the liaison between the twelve major divisions and the office of the president, in my first full week on the salaried payroll. And the man who had revolutionized cable news, who had built CNN from nothing, who had reshaped how the world watched itself, who had spent decades fighting to protect American land, had just summed me up in a sentence in front of every dignitary on that tour.</p><div><hr></div><p>Here is the part that still sits with me.</p><p>That afternoon, an email went out to upper leadership thanking my colleague and me for handling the tour. Senior vice presidents. Division presidents. The full top of the org chart on the distribution line.</p><p>The email was written by a female senior vice president.</p><p>She thanked my colleague for his work.</p><p>She thanked me for entertaining Mr. Turner.</p><p>It was framed as a joke. It made its way around the office. People laughed.</p><p>I read it at my desk and felt the floor drop out from under me. Not for what I knew. Not for the operation I had helped run. For my body. For my looks. For being a body a powerful man wanted to look at instead of the work I had been hired to do.</p><p>I laughed it off. What else are you supposed to do when you are one week into the role and the joke is going to the entire C-suite.</p><p>But I have not forgotten.</p><div><hr></div><p>The man is not the whole story.</p><p>Ted Turner is a documented part of his own legend. He said lines like that publicly for decades. The line did not surprise anyone in the room because it was consistent with who he had always been.</p><p>What hit harder was the woman who wrote the email.</p><p>She had a choice. She had every opportunity to walk over to my office that afternoon and say, I heard what happened. I am sorry. Thank you for handling that with grace. Five sentences. Done. A senior woman extending a hand to a colleague in a moment that mattered.</p><p>Instead she put it in writing and sent it to the top of the company as a joke. She knew my role. She had been part of the recruitment. She knew I was reporting up to the office of the president. None of that mattered to her in the moment she sat down to write the email. What mattered was that the line had landed and she had a punchline.</p><p>That is the part that taught me what leadership actually is.</p><div><hr></div><p>What I learned about how to lead.</p><p>The powerful man was predictable. The systems around him were the lesson.</p><p>Anyone senior enough to challenge the framing had a choice. They could have replied and said, this framing is not okay. None of them did. The joke landed, the tour was a success, the merger marched on, and the woman at the back of the room learned what the culture actually rewarded.</p><p>I think about that email when I am building a team. I think about it when I am writing a thank-you note. I think about it when someone on my watch is on the receiving end of a moment that is not okay and is too junior or too new or too uncertain to push back on it themselves.</p><p>The question I ask is simple.</p><blockquote><h3>Is the person at the back of the room being protected, or being packaged?</h3></blockquote><p>If you have to ask, you already know the answer.</p><p>Here is the part nobody puts on a poster. I have not always gotten this right. There are moments I have looked back on with the gut-punch of recognition. Wish I had said it differently. Wish I had caught it sooner. The leadership of one human over another is a daily practice, not a finished product. It does not come with a trophy. It comes with a willingness to keep adjusting, and a trusted circle of seasoned women who will tell me when I have missed the mark. Everyone who leads needs that circle. Without it, you only hear the echo of your own voice.</p><p>That became the standard I carried forward. Now the work is helping other people build the same. Stronger teams. Better customer experiences. Cultures where the person at the back of the room is protected by design, not by accident. If your team is missing that, the first call is free.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://jennifermakeeff.com/#book&quot;,&quot;text&quot;:&quot;Book your free call&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://jennifermakeeff.com/#book"><span>Book your free call</span></a></p><div><hr></div><p>I did not get on the plane.</p><p>Ted Turner offered me a seat on his private jet more than once. Some people would have taken it. Some would say it was the wrong call.</p><p>They miss the math. The trajectory was already in place. The jets I flew on were already part of the work. His were not the only ones in the sky.</p><p>Arm candy has never been the right job. That is not modesty. That is operational truth. The work since then has been about helping build companies and helping build teams. Sitting in rooms that mattered. Leading tours of my own where the people at the back of the room are protected, not packaged.</p><p>The plane would have been a story. The path I took became a life.</p><div><hr></div><p>We have come a long way.</p><p>We are not done.</p><p>The number of women who have a version of that 2001 email sitting in their memory is too high to count.</p><p>The work is not just to call out the powerful man. The work is to be the senior woman who sends a different email. The colleague who does not laugh. The leader who notices who is at the back of the room and asks whether the culture is treating her like an asset or an accessory.</p><p>How you show up is the whole job.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://thejennfiles.com/p/mr-turner?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://thejennfiles.com/p/mr-turner?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><div><hr></div><p>Do you have a version of that email? I&#8217;d like to hear it.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://thejennfiles.com/p/mr-turner/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://thejennfiles.com/p/mr-turner/comments"><span>Leave a comment</span></a></p><p><em>If this resonated, subscribe to The Jenn Files. I write about business, money, resilience, and grit. Cutting through the noise so you can build something that can&#8217;t be broken.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://thejennfiles.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://thejennfiles.com/subscribe?"><span>Subscribe now</span></a></p><p><em>Prefer to read in the app without the inbox noise? You can switch to app-only notifications in your Substack account settings under Notifications. I want this to work for you however works best.</em></p>]]></content:encoded></item><item><title><![CDATA[Presentation]]></title><description><![CDATA[Vetting catches what it can. Systems catch what vetting misses.]]></description><link>https://thejennfiles.com/p/presentation</link><guid isPermaLink="false">https://thejennfiles.com/p/presentation</guid><dc:creator><![CDATA[Jennifer Makeeff]]></dc:creator><pubDate>Mon, 27 Apr 2026 11:03:54 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!dRSb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2886512-d1d1-4ad6-9033-c0042d89d17a_1536x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!dRSb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2886512-d1d1-4ad6-9033-c0042d89d17a_1536x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!dRSb!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2886512-d1d1-4ad6-9033-c0042d89d17a_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!dRSb!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2886512-d1d1-4ad6-9033-c0042d89d17a_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!dRSb!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2886512-d1d1-4ad6-9033-c0042d89d17a_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!dRSb!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2886512-d1d1-4ad6-9033-c0042d89d17a_1536x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!dRSb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2886512-d1d1-4ad6-9033-c0042d89d17a_1536x1024.png" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c2886512-d1d1-4ad6-9033-c0042d89d17a_1536x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2135202,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://thejennfiles.com/i/195579538?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2886512-d1d1-4ad6-9033-c0042d89d17a_1536x1024.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!dRSb!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2886512-d1d1-4ad6-9033-c0042d89d17a_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!dRSb!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2886512-d1d1-4ad6-9033-c0042d89d17a_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!dRSb!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2886512-d1d1-4ad6-9033-c0042d89d17a_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!dRSb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2886512-d1d1-4ad6-9033-c0042d89d17a_1536x1024.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Her cover photo was the moment I knew we were not hiring her.</p><p>Naked. Folded over the back of a sofa with her arms draped along it. A man behind her, his hands placed just enough across her front to keep the post from being taken down. Stripper-grade staging dressed up as artistic license. The caption underneath, and I&#8217;m cleaning this up, was a defiant de&#8230;</p>
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              Read more
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   ]]></content:encoded></item><item><title><![CDATA[The Gap. Part III: Rebuild.]]></title><description><![CDATA[What I would do if I were in the room.]]></description><link>https://thejennfiles.com/p/the-gap-part-iii-rebuild</link><guid isPermaLink="false">https://thejennfiles.com/p/the-gap-part-iii-rebuild</guid><dc:creator><![CDATA[Jennifer Makeeff]]></dc:creator><pubDate>Thu, 23 Apr 2026 11:03:57 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!CmBw!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c00415-ec08-4e96-b56a-5b37fc4ad733_1774x887.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!CmBw!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c00415-ec08-4e96-b56a-5b37fc4ad733_1774x887.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!CmBw!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c00415-ec08-4e96-b56a-5b37fc4ad733_1774x887.png 424w, https://substackcdn.com/image/fetch/$s_!CmBw!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c00415-ec08-4e96-b56a-5b37fc4ad733_1774x887.png 848w, https://substackcdn.com/image/fetch/$s_!CmBw!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c00415-ec08-4e96-b56a-5b37fc4ad733_1774x887.png 1272w, https://substackcdn.com/image/fetch/$s_!CmBw!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c00415-ec08-4e96-b56a-5b37fc4ad733_1774x887.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!CmBw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c00415-ec08-4e96-b56a-5b37fc4ad733_1774x887.png" width="1456" height="728" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/86c00415-ec08-4e96-b56a-5b37fc4ad733_1774x887.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:728,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2669155,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://thejennfiles.com/i/195189735?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c00415-ec08-4e96-b56a-5b37fc4ad733_1774x887.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!CmBw!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c00415-ec08-4e96-b56a-5b37fc4ad733_1774x887.png 424w, https://substackcdn.com/image/fetch/$s_!CmBw!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c00415-ec08-4e96-b56a-5b37fc4ad733_1774x887.png 848w, https://substackcdn.com/image/fetch/$s_!CmBw!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c00415-ec08-4e96-b56a-5b37fc4ad733_1774x887.png 1272w, https://substackcdn.com/image/fetch/$s_!CmBw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F86c00415-ec08-4e96-b56a-5b37fc4ad733_1774x887.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>I owe you an apology, and I&#8217;m not going to give you one. I am still showing up. Sometimes weaker. Sometimes wiped out. But I always show up.</p><p>Part II ran nearly a month ago. Part III was supposed to follow within two weeks. Instead I got sick again, landed back in court navigating proceedings, and spent most of the last few weeks doing exactly what this s&#8230;</p>
      <p>
          <a href="https://thejennfiles.com/p/the-gap-part-iii-rebuild">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[Dial]]></title><description><![CDATA[The supercomputer in your pocket is the reason your business isn't growing.]]></description><link>https://thejennfiles.com/p/dial</link><guid isPermaLink="false">https://thejennfiles.com/p/dial</guid><dc:creator><![CDATA[Jennifer Makeeff]]></dc:creator><pubDate>Tue, 14 Apr 2026 11:02:57 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!z2tB!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf52f4c1-4ea7-4f78-8346-f7a0e140cdc9_1536x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!z2tB!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf52f4c1-4ea7-4f78-8346-f7a0e140cdc9_1536x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!z2tB!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf52f4c1-4ea7-4f78-8346-f7a0e140cdc9_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!z2tB!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf52f4c1-4ea7-4f78-8346-f7a0e140cdc9_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!z2tB!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf52f4c1-4ea7-4f78-8346-f7a0e140cdc9_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!z2tB!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf52f4c1-4ea7-4f78-8346-f7a0e140cdc9_1536x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!z2tB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf52f4c1-4ea7-4f78-8346-f7a0e140cdc9_1536x1024.png" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/bf52f4c1-4ea7-4f78-8346-f7a0e140cdc9_1536x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1889536,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://thejennfiles.com/i/194115531?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf52f4c1-4ea7-4f78-8346-f7a0e140cdc9_1536x1024.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!z2tB!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf52f4c1-4ea7-4f78-8346-f7a0e140cdc9_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!z2tB!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf52f4c1-4ea7-4f78-8346-f7a0e140cdc9_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!z2tB!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf52f4c1-4ea7-4f78-8346-f7a0e140cdc9_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!z2tB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbf52f4c1-4ea7-4f78-8346-f7a0e140cdc9_1536x1024.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>You are holding a supercomputer.</p><p>It connects to the internet. It can act as storage and also access your files, your photos, your passwords, your music in the cloud. It runs AI programs. It accesses your email, your calendar, your entire life. It can translate languages in real time, navigate you across a continent, and process a payment before the other&#8230;</p>
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      </p>
   ]]></content:encoded></item><item><title><![CDATA[Bye Buddy]]></title><description><![CDATA[He always played On the Road Again. This one's for him.]]></description><link>https://thejennfiles.com/p/bye-buddy</link><guid isPermaLink="false">https://thejennfiles.com/p/bye-buddy</guid><dc:creator><![CDATA[Jennifer Makeeff]]></dc:creator><pubDate>Wed, 08 Apr 2026 11:03:14 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!waYx!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc18f05-4644-4551-8b3b-3b664c12d4c4_604x426.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!waYx!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc18f05-4644-4551-8b3b-3b664c12d4c4_604x426.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!waYx!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc18f05-4644-4551-8b3b-3b664c12d4c4_604x426.jpeg 424w, https://substackcdn.com/image/fetch/$s_!waYx!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc18f05-4644-4551-8b3b-3b664c12d4c4_604x426.jpeg 848w, https://substackcdn.com/image/fetch/$s_!waYx!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc18f05-4644-4551-8b3b-3b664c12d4c4_604x426.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!waYx!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc18f05-4644-4551-8b3b-3b664c12d4c4_604x426.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!waYx!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc18f05-4644-4551-8b3b-3b664c12d4c4_604x426.jpeg" width="728" height="513.4569536423841" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9dc18f05-4644-4551-8b3b-3b664c12d4c4_604x426.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:426,&quot;width&quot;:604,&quot;resizeWidth&quot;:728,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;No photo description available.&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="No photo description available." title="No photo description available." srcset="https://substackcdn.com/image/fetch/$s_!waYx!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc18f05-4644-4551-8b3b-3b664c12d4c4_604x426.jpeg 424w, https://substackcdn.com/image/fetch/$s_!waYx!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc18f05-4644-4551-8b3b-3b664c12d4c4_604x426.jpeg 848w, https://substackcdn.com/image/fetch/$s_!waYx!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc18f05-4644-4551-8b3b-3b664c12d4c4_604x426.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!waYx!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc18f05-4644-4551-8b3b-3b664c12d4c4_604x426.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Johnny Williams. Asphalt I. Where it all started.</figcaption></figure></div><h1>Bye Buddy</h1><p>My colleague and friend, Molly Cogan, wrote a tribute yesterday about our beloved friend who passed away on Monday.</p><p>I want to add to it.</p><p>Molly and I met on the road. That&#8217;s how a lot of us found each other. Thrown together by campaigns, policy tours, events that required everything you had and then&#8230;</p>
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              Read more
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   ]]></content:encoded></item><item><title><![CDATA[They Wanted the Collapse Story]]></title><description><![CDATA[I wouldn't give it to them then. I won't now.]]></description><link>https://thejennfiles.com/p/they-wanted-the-collapse-story</link><guid isPermaLink="false">https://thejennfiles.com/p/they-wanted-the-collapse-story</guid><dc:creator><![CDATA[Jennifer Makeeff]]></dc:creator><pubDate>Mon, 06 Apr 2026 11:03:44 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!tN3y!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F378e8776-7368-4885-a297-87fac4719321_1536x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!tN3y!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F378e8776-7368-4885-a297-87fac4719321_1536x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!tN3y!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F378e8776-7368-4885-a297-87fac4719321_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!tN3y!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F378e8776-7368-4885-a297-87fac4719321_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!tN3y!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F378e8776-7368-4885-a297-87fac4719321_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!tN3y!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F378e8776-7368-4885-a297-87fac4719321_1536x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!tN3y!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F378e8776-7368-4885-a297-87fac4719321_1536x1024.png" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/378e8776-7368-4885-a297-87fac4719321_1536x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3213675,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://thejennfiles.com/i/193324582?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F378e8776-7368-4885-a297-87fac4719321_1536x1024.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!tN3y!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F378e8776-7368-4885-a297-87fac4719321_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!tN3y!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F378e8776-7368-4885-a297-87fac4719321_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!tN3y!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F378e8776-7368-4885-a297-87fac4719321_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!tN3y!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F378e8776-7368-4885-a297-87fac4719321_1536x1024.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em>Six years ago, I wrote this.</em></p><p>April 6, 2020. Nobody knew what April 7 would look like. Nobody knew the DC area wouldn&#8217;t reopen until the following year. Nobody knew that words like grit and resilience were about to get redefined. That we&#8217;d find out what they actually mean when there&#8217;s no timeline, no roadmap, and no guarantee there&#8217;s another side.</p><p>What I k&#8230;</p>
      <p>
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   ]]></content:encoded></item><item><title><![CDATA[One Wish]]></title><description><![CDATA[Today is my birthday. One wish. I want our pets to live longer &#8212; and I want us to stop poisoning them.]]></description><link>https://thejennfiles.com/p/one-wish</link><guid isPermaLink="false">https://thejennfiles.com/p/one-wish</guid><dc:creator><![CDATA[Jennifer Makeeff]]></dc:creator><pubDate>Thu, 02 Apr 2026 11:03:47 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!1elF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb084ec5-54a4-4c4c-a1a5-39b877a7bb70_1536x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!1elF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb084ec5-54a4-4c4c-a1a5-39b877a7bb70_1536x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!1elF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb084ec5-54a4-4c4c-a1a5-39b877a7bb70_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!1elF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb084ec5-54a4-4c4c-a1a5-39b877a7bb70_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!1elF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb084ec5-54a4-4c4c-a1a5-39b877a7bb70_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!1elF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb084ec5-54a4-4c4c-a1a5-39b877a7bb70_1536x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!1elF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb084ec5-54a4-4c4c-a1a5-39b877a7bb70_1536x1024.png" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/fb084ec5-54a4-4c4c-a1a5-39b877a7bb70_1536x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2803930,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://thejennfiles.com/i/192904699?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb084ec5-54a4-4c4c-a1a5-39b877a7bb70_1536x1024.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!1elF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb084ec5-54a4-4c4c-a1a5-39b877a7bb70_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!1elF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb084ec5-54a4-4c4c-a1a5-39b877a7bb70_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!1elF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb084ec5-54a4-4c4c-a1a5-39b877a7bb70_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!1elF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb084ec5-54a4-4c4c-a1a5-39b877a7bb70_1536x1024.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image buttonBase-GK1x3M"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon-noB79L"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2 icon-noB79L"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>I&#8217;ve been sitting with a story this week that I can&#8217;t shake. Dr. Karen Becker&#8217;s mom wrote about a little black-and-white stray cat named Max. The kind of cat who shows up in your backyard like he owns the place, earns your trust inch by inch over months, and then finally lets you love him completely.</p><p>Max didn&#8217;t eat poison. He hunted. He caught a mouse. T&#8230;</p>
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